process
DESIGN
process
PROGRAMS:
Procreate
illustrator
After effects
Premiere pro
Before I actually start getting ideas for the series, I propose a “style board” and if necessary a “voice over board”. The choice of style is important for the storytelling and has an impact on the storyboards. The client chose for style x, so to create the storyboards i kept the style 2 in mind.
Like every project I start with a storyboard for every video, that's 7 in total. I do this by drawing simple shapes in procreate. For each Storyboard I make at least 1 style frame to give an image to the client of what a certain image would look like with the chosen style.
Since we have split the number of animated videos into 3 series, the customer asked to have a different character per series. This was also not a bad idea as there are different ethnicities and cultures within the target group. I started by sketching the first character, the 2 others are heavily based on it..
Now that all preparations have been made, we can start with the animation.
To close the project and strengthen the marketing around the animated series, we decided to make 3 posters with a qr code that, when scanned, will take you to the Youtube playlist.
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