process
DESIGN
process
PROGRAMS:
illustrator
after effects
Concept:
You pick 1 word and you explain what that word means to you. Let’s say that you describe that word in 5 other words, well you then create one visual per word. The ending of the video should be the word you picked in the beginning. The visualisation of the words can be realy abstract, the focus here is to create a smooth and fast paced animation who evoques emotion.
Technical parameters:
- Duration: 5-8s
- Frame rate: 24 fps
- Ratio: 1080x1920
Style:
The style that Ravie uses is based on a lot of gradients. This will also be the challenge because the animation also looks really good because the design looks really good thanks to the smooth gradients. If the design would be mediocre, the animation would not look even impactful.
Animation:
The animations are fast paced, and use a schmeer to enhance the look of speed. Simple shapes are used and match cuts return regularly.
1 styleframe per frame with the last frame being the title.
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