AVS Make Over

overview

PROJECT

DETAILS

DATE:
Feb 2024

CLIENT:
AVS

agency:
Wellplayed

Role:
Storyboard
Illustration
Animation
sound

Wellplayed contacted me to create the intro for the AVS Make Over Show. They briefed me on the concept, and I took charge of the entire creative process. I developed the storyboard, crafted detailed illustrations, animated the sequences, and designed the sound. This comprehensive approach ensured a cohesive and engaging intro that set the tone for the show.

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process

DESIGN

process

PROGRAMS:
illustrator
after effects

Concept:
You pick 1 word and you explain what that word means to you. Let’s say that you describe that word in 5 other words, well you then create one visual per word. The ending of the video should be the word you picked in the beginning. The visualisation of the words can be realy abstract, the focus here is to create a smooth and fast paced animation who evoques emotion.
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Technical parameters:
- Duration: 5-8s
- Frame rate: 24 fps
- Ratio: 1080x1920

Style:
The style that Ravie uses is based on a lot of gradients. This will also be the challenge because the animation also looks really good because the design looks really good thanks to the smooth gradients. If the design would be mediocre, the animation would not look even impactful.

Animation:
The animations are fast paced, and use a schmeer to enhance the look of speed. Simple shapes are used and match cuts return regularly.
1 styleframe per frame with the last frame being the title.